Contested Anniversary – Celebrating November 29, Republic Day (of Socialist Federative Republic of Yugoslavia) in Present-Day Slovenia

Summary: The article is based on the study of informal features of celebrating the former national holiday, the Republic Day (of the SFRY), in post-socialist Slovenia: Yugonostalgic parties, concerts, political graffiti and street art, songs, various public Key Caps events, news in the media and internet events (holiday greetings, Facebook groups, blogs, virtual Yugoslavias etc.).In the research I applied a combination of the usual cultural-studies methods (urban ethnography, sociology of time and critical visual semiology), which deals with these phenomena from the point Belt Gift Box of its production (top-down) and from the point of its reception (bottom-up).These celebrations are, on the one hand, increasingly commodified (in the sense of pop-resistance, painless provocation, pure entertainment or profitable market niche), while on the other hand, they present a critique, challenge, opposition and symbolic alternative to contemporary Slovenian dominant ideological currents and politics (ethno-nationalism and neo-liberalism).